• Up to 40 Sports Available
    Up to 40 Sports Available
  • Top Rated Mobile App
    Easy to use website
  • Best online bookmaker for horse racing
    The UK’s number 1 sportsbook
  • Up To $250 In Free Bets
    Claim your free bonus today
Our Rating: 97/100

William Hill Sportsbook Review 2021

With around 16,000 betting options, William Hill is a high-rated online sportsbook which is good for betting comfortably at your home or betting on the go. There are over 30 sports markets with some additional markets related to virtual sports, politics, finance etc. Although new and expert bettors can enjoy the wide range of offerings at the site, fans of horse racing will be able to live it to the fullest as the bookmaker specializes in this market.

Regulation Gibraltar
Betting Markets
Statistic Touch Line
Mobile Betting
Service email, Hotline
up to 94%
Payment Methodes
Specific features High Limits
100% Welcome Bonus

William Hill is one of the earliest betting brands who operated in the land-based gambling sites in the mid-1900s. With gradual expansion and dedicated contribution, the brand has become one of Europe’s best and most trusted betting platforms. Due to the upgrade of the online entertainment industries, the sportsbook has launched an online site where they have been offering similar services provided at their land-based betting shops. Based in the UK, William Hill online sports betting site gives a great deal of attention to its wide customer range of desktop and mobile users. Bettors can enjoy a superb customer support service, versatile payment systems and a lot more.

Licenses and Other Areas

William Hill sportsbook holds gambling licenses from some of the most highly regarded gambling authorities, such as the United Kingdom Gambling Commission. They are also licensed and regulated in Gibraltar. Currently, the site is not accepting bettors from the USA, France, Germany, Turkey, British Columbia etc. Otherwise, it is completely accessible to the gamblers from all over the world along with the bettors from Canada. The sportsbook operates in multiple languages and currencies. Therefore, most players should not face any kind of discomfort while browsing the site.

Our Experiences with William Hill in Brief

  • Varied, well-selected betting offer
  • Stable and high odds
  • Free customer support via hotline
  • Very high employment and profit opportunities
  • Official partner of the English Football Association
  • Outdated website design

Benefits of William Hill

With tons of fantastic features, William Hill is a great place to be if you enjoy gambling casually or professionally. The bookmaker has been in the service for a long time and so far has successfully maintained a good reputation. As a result, inevitably the sportsbook is highly beneficial if you are seeking a site to settle down for a while. Along with its excellent record of maintaining quality service, William Hill is great for in-play betting as well. However, the bookie has many other magic tricks up its sleeves. Here are some of the reasons why you should totally check out this betting site.

Large Number of Sports Markets

Betting on William Hill may take some time for new users as they may find themselves lost among so many sports markets. This is almost like a kid lost in the aisle of a candy store. There are more popular markets like Soccer, Cricket, Baseball, Basketball, Tennis, Rugby, Golf, Boxing, Hockey, Swimming, Handball etc. While most games offer an average range of sub-sections, football remains on the top with the highest number of offerings.

William Hill Sports

Sports at William Hill

There are numerous national and international football matches which can be either searched ‘by day’ or by the category. Such a large range allows you to place bets on matches from both less known and bigger titles like the English Premier League, La Liga, Major League Soccer, American Soccer etc. Even if you are not a fan of these popular sports, you can bet on Mixed Martial Arts, Judo, Wrestling, Formula One Racing, and so on.

Horse Racing

William Hill sports betting site features horse racing as well. The bookmaker has some of the best competitive odds in horse racing as well as a large range of betting options. They cover both major and minor racing events taking place in different parts of the world. There are markets on Ascot, Cheltenham, the Grand National and a lot more. One can not only participate in the betting process but also enjoy these races live even if he places a single dollar as a bet.

Live Streaming

William Hill’s live streaming is simply the best when compared with many other sportsbooks. If not for other reasons, you should totally check out this betting site if you enjoy live streaming and in-play betting. Live streaming is available on almost all the games. This feature helps you to enjoy a match regardless of a different place or a time zone. If you have a strong Wi-Fi connection, you will be able to experience a smooth and seamless streaming session. If you consider the situation good enough, you can place bets as well.

Cash Out Feature

An attractive feature of the William Hill is the cash out feature. It allows a bettor to withdraw the bet while the match is going on. This process not only helps the customer to save himself from a monetary loss but often helps him to increase his profit.


William Hill Website

William Hill Website


Betting Markets at William Hill

William Hill offers a well-packed portfolio where one can get almost any popular and less known sport which offer betting. Along with major sports markets, the betting site offers the most popular and the exclusive betting types which help the bettor to choose exactly which direction he wants to go.

Major and Minor Sports Markets

William Hill sportsbook is enriched with a large range of versatile sports markets. One can find all the major sports here including some of the international ones. As the betting site is focused on the UK markets mostly, you may find a lot of European games with a few based in Ireland. If you are not up for unknown games, you can never go wrong by choosing the most popular ones like Football, Basketball, Baseball, Cricket, Handball, Golf, Hockey, Rugby etc. There are also Judo, MMA, Wrestling, Formula One etc. sports markets available for placing bets.

Politics and Novelty Themed Markets

For bettors who are not into sports much, there are other options as well. These are related to important events, political elections and events or entertainment related events. As these are seasonal markets, you need to keep on checking the section for updates.

William Hill Welcome Bonus

william hill canada welcome sport offer

Excellent Welcome Offer at William Hill

William Hill offers a sign-up bonus to the new Canadian customers which grant them up to $250 free bets. To avail this offer, check the following requierements:

  • 1st part: First bet of min. $20 with Promo Code: CAN250 and min. odds of 1,50; you’ll receive the first 50 % free bet up to $50, available for 30 days
  • 2nd part: more 12 bets with min. odds of 1,50 and min. and minimum stake of $25 ; you’ll receive more up to $50 as free bet, available for 15 days

Website Review

William Hill sports betting site is designed with both new and expert gamblers in mind. For a straightforward navigation, all the sports markets are included in the home screen both as text and icon format. Betting on this site is kept easy and simple so that even the novice bettors can easily go to a certain direction. For betting purpose, once you choose a sports market, you will be able to see the available betting options. You can simply fill out a form where you will have to write down the necessary information regarding that particular game or match. Lastly, decide on a lucky amount and place bet on the match. Once the match or the game is over, you will be able to know how much you have won or lost. One betting tip for the new bettors is that you may want to go slow with the wager in the first few bets. If needed, do your own research about the particular market before you place a higher stake. A few matches will provide you with in-depth knowledge of the betting process whether you win or lose.

William Hill’s good recognition comes from the betting site’s overall management system which focuses a lot on maintaining a secured gambling environment. In addition to an advanced SSL Encryption technology, the site incorporates a Firewall and some other software to ensure that all the personal and banking related information are safe. The games at the site are proven fair by differing third-party audits. Therefore, you can be sure of having random outcomes whenever you place bets at William Hill. The online sportsbook is reliable as well. Though there are a very few complaints from the customers, most date back years ago. Each time the company tried to resolve the issue and improve their service. This is undoubtedly a great thing to consider if you plan to bet at William Hill.

William Hill Mobile and Apps

William Hill Mobile App

If you prefer gambling on the go, you may use the mobile site or the mobile app of William Hill. This mobile app offers every feature, market and sport that is featured in the website version. Anyone can easily place bets in this betting site in a few simple steps. In addition, players can create a customizable dashboard which will help them to keep all the important details in a single place. As it is completely personal, you can edit and renew it anytime. The mobile app can be downloaded by following the download link from the website or by the respective app stores.

App Store

If you have been a loyal customer to the Apple products, you can download William Hill sports betting app from your iPhone or iPad’s app stores. If your device is updated to a standard operating system, the download will begin immediately and be ready to be installed and played in a few minutes.

Google Play Store

For Android users, there is Google play store from where they can easily download the app. If your device does not accept the app, change your mobile’s settings and try once more. The download should begin momentarily once you do so.

William Hill sports betting site understands that this is the era of the social media. So, they remain active in multiple social media platforms including Facebook, Twitter and YouTube. In fact, the bookmaker has an innovative feature regarding the hashtags used in Twitter. By posting #YourOdds on Twitter or by contacting them with this hashtag through the mobile app, you can inform them about your selected sports market. The concerned authority will check it out and price it up on behalf of you. After receiving a link via the confirmation message, you can create betting combinations, calculate winning possibilities and bet accordingly. This feature is offered mostly on trending European games, live Premier league games etc. where it is more crowded with seasonal and hyped up bettors

William Hill Live Betting Center

Live betting or in-play betting is an attractive feature of any online sportsbook. While most fans like to enjoy the matches, many love to take a few extra steps and place bets on different markets on that event. Live betting comes in handy in that case because the bettors can assess how the match is going and place bets accordingly. Unlike other betting types, live betting has a fixed time limit which starts as soon as a match takes place and ends as soon as it ends. Depending on the market and the betting type, the bettor can place bets anytime during the match.

At William Hill, you can enjoy a high-quality in-play betting or a live betting feature which is great for the expert bettors who can calculate quickly and determine the outcome pretty accurately. You can easily find the option for betting from the site’s “Live Betting” option. Once you click on the tab, you will be able to see all the running games in the ‘Live In-Play” tab and the upcoming matches in the “Schedule” tab. There is an option named “Cash In” beside every match, which will take you to the betting slip. Once you fill it up, you will be able to place live bets.


William Hill Live Betting

William Hill Live Betting Center: Inplay Possibilities (here Tennis)

Odds and Betting Limits

William Hill offers a modest range of odds when it comes to their usual sports markets. However, the bookie takes an extra few steps when it comes to horse racing and greyhounds. This is one of the reasons why this a good place for betting on horse racing. From the wide variety of available betting options, the most popular one is related to the forecasts. There are forecast doubles, forecast trebles, reversed forecasts, combination tri-casts and a lot more.

The accumulators go as high as 25 selections, which is on top of every other betting option. Goliath, super heinz, trixie, patent, heinz etc. are there as well. This is mostly for the clients who prefer longer odds. Considering all these, there are about 8 individual selections that can be combined in the system betting. In case you are not satisfied with 8 selections, you can add more. The bookmaker allows you to add selections on top of the required one, bet as accumulators, or system doubles. This coverage is not just rewarding but also satisfying for the serious bettors. In addition to the betting options, the potential returns from the bets are displayed. As the slip is displaced clear and straightforward, it helps the bettor to whether he should go for it or not.

William Hill Payment Methods

William Hill offers a good range of payment options for the convenience of their international users. The most popular payment systems include Visa, Neteller, Skrill, MasterCard, Paysafe Card, Western Union, instaDebit, Visa Electron, iDEAL, Entropay, POLi, QIWI, Bank Transfer etc. Their payouts are very fast, even when you compare with other betting sites. Many payment methods, especially e-wallets are paid in a few hours during business days.


William Hill Banking Options

Main important Payment Options at William Hill


Do note that bank wire transfer is the safest method if you can get over the long waiting period. Even though there is individual payout time depending on the method you choose. However, William Hill itself does not take much time to accept the withdrawal request. This is one of the positive aspects of the bookmaker that is unavailable in many other online operators. Lucky for the sports bettors, there is not a complex betting limit at the betting site. This is a very suitable arrangement both for the casual gamblers and the high-rollers. You can check out the site for further information regarding this matter.

Customer Support

William Hill offers numerous user-friendly features as well as an attentive and helpful customer support service consisting of gambling experts. Whenever you get stuck somewhere while roaming at the sportsbook, you can check out their well-written FAQ section. In case you need an exclusive guidance or suggestion, you may choose to contact with the customer support service via live chat, email address and a telephone number provided in the site and the app.

Live Chat: Available 24/7

Email: [email protected]

Telephone: +800 3551 3551 (International)

Conclusion – Our William Hill experiences in the test

With a perfect balance between sports markets and competitive odds, William Hill remains in the list of our recommended online sportsbooks. Though they have a high edge on small sports markets, they are one of the best when it comes to popular markets like Football, Soccer, Baseball, Basketball etc. Considering their features and facilities for the bettors, William Hill is a go-to betting site for the casual and the expert bettors.

Our Rating: 97/100
  • Up to 40 Sports Available
    Up to 40 Sports Available
  • Top Rated Mobile App
    Easy to use website
  • Best online bookmaker for horse racing
    The UK’s number 1 sportsbook
  • Up To $250 In Free Bets
    Claim your free bonus today

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